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Q&A – Evolution is in our DNA.

The world has undergone many changes over the last year, and so has Tansley.  Below is a brief Q&A with Tansley’s founding members that explores our company evolution.

The world has undergone many changes over the last year, and so has Tansley.  Below is a brief Q&A with Tansley’s founding members that explores our company evolution.

What does Tansley do?

David Gascon:  Our goal has always been to build and maintain profitable Digital Ecosystems for small to mid-sized businesses. We design and develop websites and web applications, but we also create sustainable Digital Ecosystems that support these components. Developing growth-focused ecosystems is at the core of Tansley’s mission. In today’s digital economy, companies need to make sure their web-based platforms and channels maintain a community of Digital Customers that buy, share, and remain loyal to their business. A well-developed designed Digital Ecosystem empowers companies to transform potential Digital Customers into loyal brand ambassadors.  We utilize strategic copy, innovative design, website development, data collection, digital marketing, creative advertising, and social media channels to help companies build sustainable systems that grow their business online.

What kind of client works with Tansley?

Erahm Christopher: In our first year, Tansley focused on designing and developing websites, logos, and branding for small to mid-sized businesses.  We worked with diverse companies that ranged from landscape design architects to head hunters.   It took time for businesses to grasp the concept and value of building and sustaining a Digital Ecosystem that keeps customers connected.  Many companies believe a website with a functional store and consistent social media posts are enough to have an online presence.  But Digital Customers don’t want noise.  Customers want to do business with companies with authentic stories that connect to their ideals.  This last year has been a big transition to working with businesses that want to transform their web presence into a sustainable Digital Ecosystem that delivers results. Now we are working with clients to clarify their brand narrative and intentions to communicate what the company represents and offers to its customers.  Some of our current clients include a prestigious art gallery, a recruiting firm, a shoe store, and a software developer. We’ve developed several new Digital Ecosystems and revamped a few existing ones to share a straightforward, engaging narrative.  We are executing growth strategies through Digital Ecosystem management for several clients.  Tactics include designing the graphics and copy to communicate their story through their newsletter, social media content, and digital marketing.  Finally, we’ve been collecting insightful data to modify our strategy to ensure it delivers the results that achieve our client’s objectives.

What makes Tansley different from other web design firms?

Mathieu Guérin: I feel our diversified approach creates a comprehensive level of customer support that makes all the difference. The digital domain is chock-full of complex data produced from different activation levels.  Each Digital Customer engagement creates a chain reaction that helps us understand a customer’s behavior and values.  But the customer response is provoked by design, strategy, and technology. Tansley’s partners come from all three of these backgrounds, so we apply our different skill sets to maximize the potential of everything we build.  For example, when creating a new web page, we evaluate how customers perceive the design, copy, and functionality. Then, we measure the visitor’s interaction to optimize the engagement for future visitors. Finally, we designed a strategy based on the customer data and continue to monitor the interactions using current technology and modify elements when necessary.  This strategy, design, and technical support level is our greatest strength.

What is one of Tansley’s current projects?

Erahm Christopher:  Recently, we re-designed the company identity and Digital Ecosystem for a Recruiting firm in Montreal.  Previously, they were not achieving optimal Digital Customer engagement on their website or social media platforms. So we redesigned their logo, website, social media channels, and newsletter using an authentic company narrative previously not communicated.  We are now managing their Digital Ecosystem monthly, and in 30-days, we’ve created user engagement and conversations that surpassed the company’s online performance for the past five years.

What are Tansley’s plans for 2022?

David Gascon:  In 2022, Tansley focuses on an elevated level of Digital Ecosystem support to our existing clients and looks forward to designing and developing Digital Ecosystems for new clients.  We want to make sure the work we’ve completed creates real growth: increased conversions, revenue, user engagement, customer loyalty, and a larger community of customers. Data from 2021 illustrates that our work has made a significant difference for our clients this year, and we intend to build on this success.

Please contact us if you have any questions about Tansley.

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As Chief Creative Director at Tansley, David uses his expertise in storytelling and design to build lasting brands and empower entrepreneurs.

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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