Facebook and Apple are changing your customer’s behavior.

Avant de débuter la conception de votre site Web, il est essentiel de développer une stratégie visant à incorporer certains mots-clés stratégiques dans votre texte, afin que les moteurs de recherche déterminent efficacement les sujets traités sur vos pages. La première étape nécessite que votre équipe effectue une analyse des mots-clés. L’objectif principal étant, de trouver les expressions clés les plus populaires, qui seront les moins utilisées par vos compétiteurs. Google nous fournit tous les outils pour une telle analyse. Ainsi si l’on prend l’exemple suivant, «t-shirt personnalisé», l’expression ressort 1600 fois par mois dans Google, et on retrouve ce terme dans 12200 pages Web, ce qui nous donne un ratio de difficulté de positionnement de 763%. En comparaison, «chandail personnalisé» ressort aussi 1600 fois par mois dans le moteur de recherche. Cependant, on la retrouve dans seulement 818 pages Web, ce qui nous donne un ratio de difficulté de positionnement de 51% seulement. Il serait donc avantageux de capitaliser sur cette expression clé pour obtenir de bons résultats.

Apple’s latest IOS 14 software update is significantly increasing user safety.  Now, someone browsing Facebook must “authorize” the global network to receive advertisements from specific brands using “cookies” or “pixels”.  The change is significant for companies that publish ads on Facebook. Apple users will likely reduce their targeted advertising consumption unless they are comfortable having pixel trackers installed on their device.

Apple will now require that all App Store apps display a discouraging message to users using devices running iOS 14, per its App Tracking Transparency framework. Apple’s new policy will prohibit collecting and sharing specific data unless users choose to enable the tracking on their devices.  The policy change means that your value proposition must be flawless, or else your users will not enter your digital ecosystem.  Users will scrutinize their relationship with brands and only allow ads from companies that provide genuine value.

Apple’s latest iOS 14 update empowers users to decide whether your business will be able to use their device to advertise.  Your business must determine whether it is ready for this significant change.  Do you feel your value offering is enough to motivate customers to include you in their “advertising circle”?  Contact us today to discover how we can help your business keep your customers connected to your digital ecosystem.

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As Chief Creative Director at Tansley, David uses his expertise in storytelling and design to build lasting brands and empower entrepreneurs.

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.