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Behind every strong brand is a team that knows how to balance vision with execution. For Tansley, that balance is ingrained in our DNA. Our process combines creative thinking, design principles, and data-driven strategy, led by a team whose expertise spans everything from storytelling and film to digital infrastructure and audience analysis.
To understand what makes that work possible, we spoke with three of Tansley’s co-founders – David Gascon, Mathieu Guérin, and Erahm Christopher – to explore how their unique backgrounds shape the way brands come to life.
Starting with Story, Backed by Strategy
For David, building a brand begins with taking a step back. “Business owners frequently forget their own stories – what drove them to start, why they continue, and how they impact others’ lives,” he says. At Tansley, part of the work involves helping clients rediscover and define that story, then shaping how it is shared with their audience in a meaningful way.
A successful brand, he adds, is “built on emotional creativity but supported by metrics and data.” That balance is central to Tansley’s approach. “Brands are half emotion and half data – each supports the other.”
Erahm echoes this need for a clear foundation. “It is important to develop a solid strategic foundation from real customer data before thinking about the creative,” he says. “Otherwise, you may waste time, money, and resources trying to hit a moving target.” For him, strategy and creativity aren’t opposing forces – they work best together when each is designed to support the other.
The Power of Collaboration
Internally, our team’s multidisciplinary strengths enable them to tackle client challenges from various perspectives – resulting in smarter, more comprehensive solutions.
“I focus on strategy, David on creative, and Mathieu on technology,” Erahm explains. “Since we each approach the brands we work with from different angles, we are able to develop solutions that are strategically sound, creatively compelling, and maximize the available technological resources.”
That kind of cross-functional collaboration gives Tansley its edge. “We translate client needs into messaging, visuals, and design that authentically reflect their brand,” adds Mathieu.
He emphasizes that his role isn’t just technical – it’s tactical. “Experience has taught us what works – and more importantly, where to focus time, energy, and budget to prioritize what’s going to be most profitable for the client.”
Lessons from the Field
One example of this approach in action? Mathieu points to Gouttières Bernier, a Quebec-based gutter installation company. “We developed a clear, simple service message with an easy online quote system,” he says. “The result? A Google Ads conversion rate over 20%, and strong search engine rankings thanks to optimized web pages.”
For Erahm, Beonyx, a Quebec-based startup that produces autonomous electric all-terrain vehicles, stands out. “We developed and designed their logo and identity, established brand guidelines, crafted their brand story, designed their website, and created and executed their marketing strategy,” he explains. “The business is growing at an accelerated pace and they are developing a loyal community of people who align with their values and intentions.”
These success stories share a common foundation: a curated strategy that reflects the unique people behind the brand.
What Brands Need to Know
When asked what advice they would give to businesses trying to build something lasting, each founder emphasizes the same idea: authenticity matters. “Be meaningful,” says David. “Reach out to us – we’d love to talk about your digital marketing needs,” adds Mathieu.
And as Erahm puts it, “People don’t just buy products… they buy into stories, values, and identities that resonate deeply with who they are or want to be.” At Tansley, we help brands do just that – build with intention, connect with heart, and curate an identity that reflects who they are and where they’re going.
