The Truth about NFTs.

Everyone loves good ideas. When NFTs hit the blockchain, insiders were ecstatic about the simple yet revolutionary concept of creating one-of-a-kind digital art. N-F-T means Non-Fungible Token, or a one-of-a-kind digital asset managed on blockchain that you can buy, sell, and trade. “Non-fungible” means the commodity is not mutually interchangeable. The concept makes it possible to create unique goods and sell them online. The ​​NFT idea is full of promise because it gives everyone the power to own a rare digital product. The concept could apply to literature, arts, music, video, and an abundance of digital designs.

What makes each NFT unique is the process of creating it and its distinctive digital signature composed of binary code. The process begins with the creator choosing the format. You can produce an NFT from any multimedia file, such as a digital painting, photo, text, audio file, or video. Once the digital file format is selected, the NFT can be “minted” on a few exclusive blockchain platforms, such as OpenSea or Nifty Gateway. Once minted, the NFT is on the blockchain, and the owner receives a distinct password-protected code they can transfer if they sell or trade the NFT. The majority of the NFT platforms are Ethereum-based. However, Ethereum does not have a monopoly on NFTs. 

The blockchain protocol provides a safe and secure platform for valued digital art to be purchased using cryptocurrency. This distinction means you cannot buy an NFT with your credit card, via a bank transfer, or in cryptocurrency not used on the platform. Therefore, you must convert your cash into a specific cryptocurrency to buy and trade NFTs. Since cryptocurrency trades on a marketplace, its value rises and falls like the stock market. In addition, individuals who own cryptocurrency are often speculators hoping to capitalize on the currency’s growth. Thus, the cryptocurrency used to purchase the NFT directly impacts the value of the NFT.

“Everydays-The First 5000 Days,” created by the artist known as Beeple, was the first NFT to be sold for a jaw-dropping sixty-nine million dollars in March 2021. The speculative nature of the NFT market can create incredible upsides and catastrophic downsides. For example, in 2021, Malaysian entrepreneur Sina Estavi bought an NFT of the first Tweet published by co-founder Jack Dorsey for $2.9 million. A few weeks ago, roughly a year after making the landmark purchase, Estavi listed the NFT for sale again at $48 million, but the auction ended with a paltry bid of $280. This startling example demonstrates how the value of NFTs is entirely subjective, and their current purpose is still up for debate.

Even though one person can only own the NFT, you can find several instances online where individuals have copied the digital photo of the work and posted it. Conversely, someone could take a digital image, mint it into an NFT and resell it as a unique piece. Although the idea is novel, the specific details regarding the rights and rules are still gray. Some buyers have lawyers involved because they purchased an NFT under the impression that they had bought the exclusive rights to a work. However, protecting or policing the NFT from being replicated via a screenshot or digital print is complicated

Despite the uncertainty and market murkiness, the NFT ideas are full of promise and continue to thrill artistic creators. The NFT market remains active for artists and entrepreneurs who can entice eager buyers interested in owning their piece of a rare digital property. At Tansley, we believe there are several exciting ways NFTs might work for our clients and their customers. However, we believe the process of minting and purchasing the unique works needs to be simplified and not entirely linked to cryptocurrency. Since NFTs are unique to the digital domain, they may never break free from the cryptocurrency market. We are actively watching how the market progresses and remain committed to exploring how we can help our clients utilize the power of NFTs in their businesses.

If you are interested in learning more about our thoughts regarding NFTs, please contact us today.

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As Creative Director at Tansley, David uses his expertise in storytelling and design to build lasting brands and empower entrepreneurs.

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David Gascon

Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.