Facebook is Dying.

Honestly, I despise social media. But I love being social. The disconnect between these two points is one of my most significant contradictions. I want to connect and share with my family and friends, but I don’t want to sell my soul to an advertising machine that tirelessly attempts to divert my attention and exploit me.

I once liked Facebook. “Friend” postings and conversations did litter my “wall.” I loved the constant exchange of ideas and the feeling of connection. I felt a part of an authentic, albeit virtual, social network. It wasn’t perfect, but it seemed like everyone that participated wanted to bond genuinely. Unfortunately, Facebook no longer works because the actual relationship is gone.

The current figures prove the social media behemoth is dying. The value of the flagship platform plummeted 25%, a cool $232 billion, in recent weeks. To add insult to injury, Facebook has lost users over the past few months, and the company is forecasting below-average projections. The data clearly shows that users no longer feel Facebook is the valuable social platform it once was. Instead, it has become a space where personal information is published but not shared in a meaningful way.

Facebook needs to return to its roots because paid advertising and propaganda do not build community. Valued social connection occurs in a safe environment that encourages open conversation and active participation. Without genuine conversation, there is no connection, and ultimately, the network members feel a sense of isolation, and the social bond is phony.

Businesses need to realize that Facebook will die, so they will have to find a better way to connect with their customers. Facebook built its communities on the “Like,” so how can a business reach its customers when the “Like” is dead? Companies try to attract “Likes” to build perceived brand value. However, Digital Customers that engage in a genuine conversation about a business have a more significant impact and reach more people who genuinely care about what they have to say. Companies need to realize that a “Like” or “Share” are not vital elements, but the conversation is what matters. One person sharing their story with another person validates an experience with the brand and bolsters its credibility. A story creates a connection that lasts. We remember the details and emotions, inspiring us to share with others. Instead of focusing on how to provoke meaningless actions on a social media platform, try focusing on creating memorable experiences with your customers so they will share their stories.

Facebook lost sight of the value of a safe place for authentic discussion and real connection. But our innate desire to foster genuine relationships with others will remain strong, and people will seek out the best way to connect in a meaningful way. The once-popular platform will slowly lose its living users, and only the digital remnants of the deceased will remain; however, a new, seemingly more authentic platform will eventually emerge. And when it does, I hope it provides a safe place for storytelling that fosters a meaningful connection that inspires and empowers users to engage in open conversation freely. This type of space is where both personal and professional relationships can co-exist in a meaningful way. Please contact us if you’re interested in learning more about starting a meaningful dialogue that strengthens your brand outside of the fading Facebook.

Like what you see? Share with a friend.

As Chief Creative Director at Tansley, David uses his expertise in storytelling and design to build lasting brands and empower entrepreneurs.

FREE knowledge delivery

We invite you to subscribe to our newsletter and join our growing community. Be the first to learn about current marketing trends, insightful articles, and opportunities to grow your business.

Expand your knowledge with these tailor-made article.

Brand Curation

Stories

Team

Free Knowledge

Careers

Contact

© 2025 Tansley. All Rights Reserved

David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.