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July 1, 2023, will be the last day Google Analytics Universal will exist. A next-generation measurement solution called Google Analytics 4 is replacing the current version of the application.

The good news is that you can start using Google Analytics version 4 right now! A simple action is required to continue collecting data and start using the new version if you are currently operating Google Analytics Universal on your website

Google Analytics is an indispensable tool that provides detailed statistics and analysis for search engine optimization (SEO) and digital marketing. The service is available at no cost to anyone with a Google account.

The power of Google Analytics is in its ability to track website performance and collect vital visitor information. Its in-depth information gathering abilities help companies evaluate web traffic and user behavior, evaluate digital marketing campaigns, and track conversions (such as purchases and adding products to carts). The wealth of data that Google Analytics provides ultimately empowers users to identify engagement patterns and trends to understand their digital customers better.

I strongly encourage you to upgrade to Google Analytics 4 as soon as possible to ensure that you can continue to monitor your Digital Ecosystem activity after the discontinuation of Universal Analytics.

Please contact Tansley before July 1, 2023, if you have any questions or learn how to migrate to the new version of Google Analytics.

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Mathieu Guérin

Mathieu is the Chief Technology Officer at Tansley. With over 20 years of experience as a digital marketing entrepreneur, he brings a results-driven approach. He excels in developing digital strategies that propel brands to the top of their industry, while valuing authentic customer relationships.

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