Many clients approach us with a desire to increase their company’s online sales and exposure. One of the best ways to accomplish this objective is to create a strategic advertising campaign using Google Ads.
The main components of an effective Google Ads campaign include establishing a daily budget, the locations to target, the age groups you desire to reach, a list of keywords, and the type of ads. However, in order to understand and maximize the performance of your campaign, you need to measure the conversions obtained from clicks. A conversion goal is considered an action that a user completes on your website. The conversion goal can be a completed form, an online sale, a page viewed, or a user subscribing to a newsletter. We develop the strategy to maximize the goal achievements once we establish the conversion goals with the client. Then, the Google Ads system sets bids to garner the most conversions given the Client’s budget. It is important to note that access to the client’s Google Analytics (ideally version 4) is necessary to configure events or objectives so they can be imported into the Google Ads account.
Once the Google Ads campaign is launched we closely monitor the performance using a tool called Google Tag Manager. The efficient application allows us to insert all conversion codes, pixels or events in one place and easily activate or deactivate performance tools. The seamless communication with Google Ads campaign, the Google Analytics account, and the client’s website illustrates how the strategy is working throughout the campaign.
A carefully crafted Google Ads campaign is a cost effective way to boost your company’s online sales and brand exposure. Whether you are an established brand or just starting your business, my team and I can help you take advantage of Google Analytics and Google Tag Manager to develop a strategic campaign that delivers tangible results. Please contact Tansley today to learn how we can help maximize your company’s awareness and sales online.
