IBC Labels Inc. understands the importance of marking products with the right words. For over twenty years, the family-owned business has provided labeling services for companies like Walmart, Costco, The Bay, and Canadian Tire. IBC Labels Inc. shares Tansley’s belief that quality products and exceptional service build lasting brands. So IBC Labels Inc. sought Tansley when they needed to rebrand and develop a digital marketing strategy to boost conversions and increase website traffic.

After an initial consultation, we developed a proposal to create a straightforward design that communicated their brand story and a Strategic Page plan to boost their awareness on Google. We felt improving the visibility of the company’s products and services using natural positioning on Google was the most cost-effective way of increasing website visitor traffic and conversions.

We launched the rebranded company website at the end of 2020 and progressively added over 150 strategic pages to its index. Creating over 130 more than the previous 20-page site boosted IBC Labels Inc.’s natural positioning on Google so much that nearly a third of the web traffic came from natural positioning in 2021. Each page features strategic keyword phrases that help move the website up on Google searches. In addition, we launched a targeted Google Ad campaign to enhance the strategic page positioning and ultimately stimulate more site visits and conversions.

The results of our efforts are highlighted in the four-year website visitor data below:

The data above illustrates how the rebranding strategy significantly amplified the IBC Labels, Inc. website traffic in only three years. The new website and rebrand produced a 24% website traffic growth in the first year. The average number of visitors per month in 2019 was 865. Now, in 2022 the visitor number is 1,219 equaling a 41% increase in the three years since we began the strategy. We expect the total 2022 website visits to reach 15,000. In addition, the approach created a significant surge in crucial word clicks and conversions. For example, in 2021, the pages that received the most clicks due to natural positioning were product pages. This change is remarkable, considering a website homepage often produces the most natural positioning clicks. Finally, we were delighted to see the strategy also increased new leads submitted through customer inquiry forms.

We feel that the strategy we implemented ultimately increased brand awareness and sales opportunities for IBC Labels, Inc. We monitor the metrics monthly to find more opportunities to expand and improve our plan. The more pages a website has that include keyword word phrases potential customers are typing into the Google search, the more likely the website will appear and entice a user to visit. If you are interested in learning how Tansley can help you boost your company’s website visitors, please contact us today.