For over thirteen years, Yves Bernier has installed high-quality residential and commercial gutter systems across the Laurentides, Montreal, Montérégie, and Lanaudiére. As a successful family-run business owner, Yves believes that companies that provide quality products and services will always thrive. At one time, Yves felt the Yellow Pages website was the best way to promote his business, Les Gouttières Bernier, online. He thought the Yellow Pages name and history would deliver tangible results. However, after several months of paying the costly $700-$800 digital advertising expense without any genuine conversions, Yves decided he needed to make a change.
Yves contacted Tansely with a clear objective, to achieve a clear ROI with concrete digital marketing and advertising campaign. After asking Yves a few questions about his past digital marketing efforts, I stated that the Yellow Pages website was not the best platform for his business. Instead, I proposed an adequately positioned and consistent Google Ad campaign that I believed would provide the results he desired. Following my recommendation, he did not renew his service with Yellow Pages. Instead, he allowed Tansley to create a monthly Google Ads strategy for less than he was paying before. Within one month of the strategy launch, Yves saw a significant change in his conversions, and over three years, the results were undeniable.
Yves Bernier | Three Year Performance Evolution
2019
| Advertising Platform | Online Yellow Pages |
| Total Budget | 8 400 à 9 600$ |
| Website Visitors | 4 989 |
| Total Phone Calls | 0 |
| Online Form Requests | 0 |
| Total Conversions | 0 |
2020
| Advertising Platform | Google Ads |
| Total Budget | 7 200$ |
| Total Visitors | 9 150 |
| Total Phone Calls | 259 |
| Online Form Requests | 221 |
| Total Conversions | 480 |
| Conversion Rate | 28% |
| Visitor Growth | 83% |
2021
| Advertising Platform | Google Ads |
| Total Budget | 7 200$ |
| Total Visitors | 10 864 |
| Total Phone Calls | 781 |
| Online Form Requests | 419 |
| Quote Requests | 1 182 |
| Total Conversions | 480 |
| Conversion Rate | 28% |
| Visitor Growth | 19% |
| Conversion Growth | 41% |
2019 to 2021 Comparison
The above data illustrates that the recommended Google Ad strategy achieved significantly better results than the previous online Yellow Pages strategy. Since 2019, website visitors have increased by over 117%, and the average bounce rate has decreased by 4%. In addition, out of the 1,332 quote requests received online in 2021, 89% of them came from his paid Google Ad campaign. Before contacting Tansley, Yves spent nearly $10,000 in online advertising and saw no return. Today, he is spending 28% less on Google Ads and is achieving consistent visitor, conversion, and phone call growth.
Understanding what advertising platforms are best for your business and designing campaigns that contribute to your bottom line. Advertising dollars that don’t deliver new inquiries and conversions is money wasted. Make it a habit to evaluate your data and understand what is and isn’t working, and be willing to change your strategy if needed. For companies that execute a well-designed digital advertising strategy, the money spent will always pay off. Please contact us to schedule a call to discuss how Tansley can help you design an effective digital advertising strategy for your business.
