We love data at Tansley. Data tells a customer story that helps us understand whether we are achieving desired results. Since it’s the holiday season, we share the outcome of an online strategy we delivered for a Montreal Christmas tree farm.
We intended to develop a simple website and digital strategy that boosted website traffic, social media engagement, and sales. With Covid-19 still causing disruptions with in-person purchases, we focused on creating a clear and straightforward narrative that helped customers order Christmas trees and holiday decorations that the company delivers to their door.
Our Creative Director, David Gascon, designed a playful presentation that included strategic copy and a straightforward user path that empowered them to load their cart with what they need for the holidays. Next, I developed an online strategy that relied on Mailchimp email marketing, Google Ads, and SEO optimization to promote the website. While the website and plan were simple, the generated growth was significant!
Previous Year Orders and Sales | 2020
| Period | November 1st – December 3rd 2020 |
| Order Received: | 100 |
| Items Purchased: | 133 |
| Total Online Sales: | 7 943,23 $ |
Current Year Orders and Sales | 2021
| Period: | November 1st – December 3rd 2021 |
| Order Received: | 386 |
| Items Purchased: | 511 |
| Total Online Sales: | 35 624,21 $ |
2021 Online Strategy Results Compared to Prior Year
| Google Natural Positioning: | +436,56 % listing improvement |
| Google Ads Campaigns: | +68,46 % more visits |
| Direct Visits: | +114,39 % |
2021 Google Ads Campaign Results Compared to Prior Year
| Budget: | +87 % |
| Conversions: | +183 % |
| Sales: | +338 % |
The numbers above tell a Christmas success story that makes us all smile. The website and digital strategy generated nearly four times more orders, almost five times more items purchased, and a revenue increase of over 400%. In addition, the Google natural positioning improved dramatically, and the Google Ads campaigns boosted visits to both the website and Facebook.
We are thrilled with the initial results, and the season is not over. We look forward to seeing the final numbers after the holiday. Please contact us if you are interested in learning how Tansley can craft an online strategy that helps your company grow.
