From Successful Canadian Recruiter to North American Market Leader.

From Successful Canadian Recruiter to North American Market Leader.

The Challenge

Recruit Action delivers high-quality recruitment services with a personalized methodology to serve job seekers and businesses in North America.

Founded a year after the global financial crisis, Recruit Action was established with a human-first approach to headhunting, aiming to create new professional opportunities and promote work-life balance for employees and candidates. Over the past decade, Recruit Action evolved into an influential business, expanding into the US market and partnering with leading organizations across North America. Unfortunately, growth had outpaced clarity. The company’s external presence didn’t reflect the depth of its values or the ambition of its direction, and that gap was quietly limiting what the brand could do for the business.

The Clarity

Recruit Action didn’t just need better marketing; they needed clarity. Before the market could see what set them apart, they had to define and articulate it.

The partnership with Tansley began in 2021, initially through web design work with Mathieu Guérin, before he officially joined the team. As Recruit Action met Tansley’s other founders, David and Erahm, they quickly recognized a strong alignment in creativity and professionalism. What started as a design conversation soon revealed a deeper issue.

During the discovery process, it became clear that the challenge was identity, not execution. Recruit Action had a powerful story rooted in compassion, vulnerability, and a truly human-centered culture, but it had never been clearly defined or strategically communicated. Tansley worked closely with the team to clarify their positioning and shape a narrative strong enough to guide every brand decision moving forward.

The Transformation

Once a clear foundation was in place, Tansley built a brand digital ecosystem that reflected Recruit Action’s authentic identity.

The project included developing a new logo, redesigning the website, creating dynamic social channels, and launching a strategic newsletter—all rooted in the authentic story we clarified together. The result: stronger connections, clearer differentiation, and a brand that empowers the company to grow into new markets.

The strategy extended far beyond marketing. By prioritizing clarity and genuine relationships, Tansley helped the company lead with its values at every level of the organization.

The newsletter became a powerful voice for the brand, bringing diverse perspectives to light while clearly expressing Recruit Action’s core values. By prioritizing high-quality, original content, it attracted top-tier talent, strengthening the team from within. With a clear and consistent narrative in place, Recruit Action deepened relationships with partners and candidates, expanded into the U.S. market, introduced tailored services for emerging businesses, and earned a significant accreditation from the CGLCC, Canada’s 2SLGBTQI+ Chamber of Commerce.

By grounding Recruit Action’s brand on a clear foundation, Tansley transformed Recruit Action’s compassion and commitment into a visible strategic advantage that drove sustained growth.

"I love how sharing our stories has made people want to connect with us and learn more. We believe more companies should explore this process with Tansley because it would help companies understand the value of making their approach to business more human."

Domenic Calcara,
CEO

Tansley’s human-centric messaging enabled Recruit Action to enhance connections with partners and candidates, aiding their expansion into the U.S. market, launching tailored services for emerging businesses, and securing a significant accreditation from CGLCC, Canada’s 2SLGBTQI+ Chamber of Commerce

By authentically and strategically sharing their story, Tansley highlighted Recruit Action’s inherent DNA of compassion and commitment, laying the groundwork for sustained organizational growth and professional success.

The Impact

Our collaboration with Recruit Action increased the number of website visitors and conversions by over 200% over the past two years. Our sustainability services increased LinkedIn platform followers by over 25% over the past two years.

Services Provided

  • Core Positioning and Brand Narrative Definition
  • Strategic Identity Alignment
  • Logo Design and Brand Development
  • Website Design, Development, and Copywriting
  • Branded Supplemental Material
  • On-going Website Channel Branding and Content Strategy
  • Social Media Channel Branding and Content Strategy
  • Newsletter Design, Development, and Original Content Creation
  • Content Publication, Scheduling, and Brand Curation
  • Monthly Creative Strategy and Consultation
  • User Behavior Data Collection Across Digital Ecosystem
  • Web Hosting and Digital Ecosystem Sustainability

Other Inspiring Transformations

Other Inspiring
Transformations

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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