The Seed

Reshaping
Recruitment
with Recruit Action

The Seed

Recruit Action delivers high-quality recruitment services with a personalized touch to job seekers and businesses in North America.

Reshaping
recruitment
with Recruit Action

The Seed

Recruit Action delivers high-quality recruitment services with a personalized touch to job seekers and businesses in North America.
Founded a year after the global financial crisis, Recruit Action was established with a human-led approach to headhunting, aiming to create new professional opportunities and promote work-life balance for employees and candidates. Over the past decade, Recruit Action has evolved into an influential business that has expanded into the US market and partnered with leading organizations across North America, connecting remarkable talent to fulfilling professional roles.

The Synthesis

Recruit Action engaged Tansley to deepen the impact of their marketing and design, realizing through our initial conversations that marketing and design are crucial channels for sharing identity, purpose, and key values.

Recruit Action partnered with Tansley in 2021, initially collaborating with Mathieu Guérin on web design before he officially joined the Tansley team. Meeting Tansley’s other two founders, David and Erahm, Recruit Action recognized the trio’s creativity and professionalism as assets for their company. Recruit Action wanted Tansley to help curate and tell their story, so we honed in on Recruit Action’s core message and strategized how best to share it with others.  What started as a casual conversation about Recruit Action’s humble beginnings evolved into a clear intention to position itself as a genuine, vulnerable, and 100% human-focused company. Together, we crafted Recruit Action’s new branding and tailored their marketing and newsletters to reflect the team’s ethos, character, and direction.

The Growth

Tansley worked closely with Recruit Action to enhance their brand story through strategic digital initiatives, including a new logo, website, newsletter, data collection, and social media campaigns.
By leveraging authentic storytelling, Tansley helped cement this approach as a key part of Recruit Action’s professional identity, deepening connections and elevating the company to new professional heights.
Tansley’s emphasis on genuine relationships and insights encouraged the company to lead with its values, fostering strong community ties, improving workplace culture, and boosting team resilience.
The strategy not only solidified Recruit Action’s identity but also strengthened relationships across all levels of the organization. The newsletter, reflecting diverse stakeholder perspectives, was instrumental in communicating Recruit Action’s core values.
The focus on high-quality, original content attracted top-tier talent to Recruit Action’s team, facilitating their growth and expansion.

I love how sharing our stories has made people want to connect with us and learn more. We believe more companies should explore this process with Tansley because it would help companies understand the value of making their approach to business more human.

Domenic Calcara

Tansley’s human-centric messaging enabled Recruit Action to enhance connections with partners and candidates, aiding their expansion into the U.S. market, launching tailored services for emerging businesses, and securing a significant accreditation from CGLCC, Canada’s 2SLGBTQI+ Chamber of Commerce

By authentically and strategically sharing their story, Tansley highlighted Recruit Action’s inherent DNA of compassion and commitment, laying the groundwork for sustained organizational growth and professional success.

The Fruits

Our collaboration with Recrute Action increased the number of website visitors and conversions by over 200% over the past two years. Our sustainability services increased LinkedIn platform followers by over 25% over the past two years.

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