The Seed

Crafting a
Creative hub
with 1515 LG

The Seed

1515 Lincoln Gallery, located in a 1920s historic house on Lincoln Boulevard in Oklahoma City, showcases contemporary and estate art.

Crafting a
Creative hub
with 1515 LG

The Seed

1515 Lincoln Gallery, located in a 1920s historic house on Lincoln Boulevard in Oklahoma City, showcases contemporary and estate art.
Founded by Susan McCalmont, the gallery promotes art education and fosters connections among artists and enthusiasts through diverse exhibitions, programs, and community events.

The Synthesis

Susan’s goal in collaborating with Tansley was to build a strong foundation for the 1515 Lincoln Gallery brand, launch the new space’s creative identity, curate the brand, collect customer behavior data, create and implement new product launches, and grow the customer base.
Originally established as Objets Trouvés in 2019, the gallery rebranded and expanded as 1515 Lincoln Gallery in 2022. Susan McCalmont opened the new space on Lincoln Boulevard in Oklahoma City to host larger art events and build their community offerings. Inspired by Tansley founder Erahm Christopher’s dedication to people-led storytelling, Susan moved her digital marketing to Tansley.

The Growth

Tansley launched 1515 Lincoln Gallery’s new chapter by crafting its new name, logo, and branding, infused across various programs.
The branding and design captured the essence of the 1515 Lincoln Gallery as a vibrant creative hub featuring art exhibitions, community events, and collector engagements, all while echoing Oklahoma City’s rich cultural heritage.
Susan McCalmont praised Tansley for devising a versatile brand identity that stands out from the competition and mirrors the gallery’s dynamic and creative spirit.
To foster engagement with 1515 Lincoln Gallery’s online community, Tansley built the brand’s digital ecosystem and curated monthly newsletters showcasing exclusive interviews, educational articles, and reviews of recent exhibitions shared across the gallery’s website, newsletters, and social media channels.
As the gallery’s needs evolved, Tansley continually adapted its approach, blending authentic storytelling with precise monthly analytics to ensure the marketing strategy effectively supported its goals.

I have been very pleased with the work Tansley provided for my gallery and would highly recommend the team.

Susan McCalmont

Through high-quality branding and storytelling, Tansley promoted the meaningful connections at the heart of the 1515 Lincoln Gallery, bolstering its reputation as a prominent voice in the U.S. Midwest arts scene and a leader in Oklahoma’s creative community.
Since Tansley began working with the 1515 Lincoln Gallery, its social media user base has tripled, and its newsletter subscribership has grown ten times the size.

The Fruits

Our collaboration with 1515 LG increased the website visitors and interactions by over 100% each year. The website’s natural SEO reach also increased by nearly 250% annually. Our sustainability services consistently increased newsletter subscribers and Instagram followers by over 200% for the past two years.

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