From Placement Agency to Strategic HR Partner.

From Placement Agency to Strategic HR Partner.

The Challenge

Défis RH redefines recruitment by placing humans at the heart of its services, offering more than just a simple placement agency. Défis RH is a true partner for all human resources challenges.

Défis RH set out to rethink recruitment, building its reputation on a deeply personalized, human approach and staying close to both clients and candidates. The company grew organically, creating something meaningful. However, its external presence lagged.

The company website did not present the team’s human methodology, communications were inconsistent, and the brand story was unclear and lacked authenticity. In a fast-changing, high-pressure market, Défis RH needed a visual update and clarity on what set them apart and how to show it.

The Clarity

Défis RH needed more than a rebrand. As the firm grew, it became essential to define their value and positioning so the market could recognize them as a true outlier in their industry.

When founder Jessie Fortin first crossed paths with the Tansley team through a networking connection three years ago, there was an immediate sense of alignment and shared purpose. Yet instead of diving into design, Tansley took its signature approach: establish a solid foundation that directs a meaningful strategy. After several discussions with Défis RH and a market analysis, Tansley discovered the agency’s real strength was its ability to be a strategic HR partner rather than just a placement agency. That distinction had never been clearly defined or communicated.

Through a focused audit, Tansley uncovered and articulated that difference, shaping a clear narrative: not just a recruitment firm, but a trusted partner for every stage of the HR journey. Building on that foundation, Tansley translated the strategy into a cohesive brand and digital ecosystem and developed a sustainability plan for long-term growth.

The Transformation

With the positioning clarified, Tansley orchestrated a complete transformation of Défis RH’s brand identity.

The new website became a central asset built on a clear value proposition, featuring authentic photos of the team in their work environment and intuitive navigation that guides visitors. A downloadable brochure became a powerful sales tool the team now uses during client meetings. The online store and full standardization of the brand image allowed Défis RH to project solidarity and professionalism. Tansley’s 360° approach ensured perfect coherence between the website, newsletters, social media, and every interaction with clients and candidates.

The collaboration went beyond deliverables. Tansley brought structure and rigor that transformed Défis RH’s communications into more professional and authentic messages to its clients and colleagues.

Constructive discussions allowed for constant refinement, and Tansley’s responsiveness developed a genuine partnership with Défis RH. This collaborative approach built a trusting relationship where the company could count on Tansley as a true external marketing department that could execute projects quickly and with focused strategic clarity. After three years of successful collaboration, Défis RH finds itself at a new turning point. With a solid and coherent brand built on a clear foundation, the company is now exploring new avenues: video content, conferences, and an increased presence on emerging platforms.

The clarity established by Tansley enables Défis RH to continue innovating without losing what makes them unique. It proves that you can project a strong, established presence while staying genuinely close and human with the people you serve.

"With Tansley, we really managed to bring out the human side through the website. We truly demonstrate who we are. Now, people tell us: it’s easy, we know where we’re going, we understand your services." 

Jessie Fortin,
CEO

The partnership between Tansley and Défis RH created more than just a beautiful image: a true growth platform that enables the company to navigate confidently in a constantly evolving market.
After three years of successful collaboration, Défis RH finds itself at a new turning point. With a solid and coherent brand image, the company is now exploring new avenues, including video content creation, conferences, and an increased presence on emerging social networks. The foundation established by Tansley enables Défis RH to continue innovating while remaining true to its human values. This collaboration demonstrates that it’s possible to project a professional and established image while maintaining the authenticity and proximity that are the company’s strengths.

The Impact

Our collaboration with Défis RH produced a distinct, unified brand that naturally attracts the ideal talent and clients. The website now functions as a high-performing conversion tool, while the downloadable brochure has become a vital sales tool. Together, the integrated digital ecosystem positions Défis RH as both established and ambitious, while remaining genuine and client focused. Despite economic challenges, the results are clear. The company continues to earn acclaim for its expertise and truly human-first approach to recruitment.

Services Provided

  • Market Research and Customer Surveying
  • Strategic Positioning and Value Proposition Definition
  • Brand Narrative and Identity Alignment
  • Logo Design and Identity Development
  • Website Design and Brand Development
  • E-commerce Platform Creation
  • Branded Supplemental Material and Sales Tools
  • On-going Website Support and Administration Training
  • Social Media Channel Branding and Content Strategy
  • Newsletter Design, Development, and Original Content Creation
  • Content Publication, Scheduling, and Brand Curation
  • New Product Design, Development, and Launch
  • Monthly Creative Strategy and Consultation
  • User Behavior Data Collection Across Digital Ecosystem
  • Web Hosting and Digital Ecosystem Sustainability

Other Inspiring Transformations

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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