From Broad Vision to Business Clarity.

From Broad Vision to Business Clarity.

The Challenge

EVOCrh provides mediation, conflict resolution, and executive coaching to help organizations build healthier, more collaborative workplaces.

After more than 22 years in management, founder Caroline Rioux recognized her unique ability to resolve internal conflict and strengthen company culture. In 2021, she launched EVOCrh to help organizations not only address workplace challenges but prevent them. While Caroline had deep expertise and a clear vision, she needed a solid foundation to turn that vision into a scalable business.

The Clarity

Caroline needed a new logo, website, and most importantly, a clear path for growth.

Caroline was recommended to Tansley by a professional contact shortly after launching EVOCrh. She connected with our team because we resonated with her story and her strong human-centered approach. Before moving into design, however, we prioritized building the foundation. Since her broad concept of corporate mediation needed a sharper focus, we began by helping her refine her value proposition, structure her service model, and set clear strategic goals. With this foundation in place, we then translated that clarity into a brand and digital ecosystem that genuinely reflected EVOCrh.

The Transformation

With a strategy in place, the brand became a direct extension of the business.

A fresh website with a clear brand narrative illustrated what Caroline stood for and proposed a clear value proposition. New dynamic social media channels and tailored client tools positioned Caroline as a trusted expert in her field. Throughout EVOCrh’s inaugural year, Tansley curated the brand by producing original content and newsletters that deepened client trust. Personal narratives, including Caroline’s own journey, strengthened client connection while reinforcing her professional authority.

Trust is the cornerstone of mediation and conflict resolution, and Caroline credits Tansley’s support for designing content strategies that solidified this trust.

Branded proposals and a unified identity across all client touchpoints further elevated EVOCrh’s presence and differentiated Caroline’s services in the market. The result clarified the level of personalization and overall service EVOCrh provided to its clients, helping distinguish the Caroline as a leading authority in mediation.

A strategy rooted in clarity first and brand second helped EVOCrh double its profit within its first year of business.

"Without Tansley’s help, I would not be where I am right now, they made a total difference. The tools and content they created for me were a major win these past years, and I trust 100% that they will continue to guide me in the right direction. Tansley are my only partners for marketing and visibility, and I feel secure putting all my eggs in one basket with them." 

Caroline Rioux,
CEO

Tansley’s blend of strategic insight, empathetic touch, and cohesive branding has elevated Caroline’s work and propelled EVOCrh to new heights.
As Caroline looks to the future and diversifies EVOCrh’s services, she trusts Tansley to continue steering her toward innovation and maintaining EVOCrh’s leadership in professional conflict resolution.

The Impact

Tansley’s collaboration with EVOCrh directly drove a twofold annual increase in website visitors and expanded SEO reach by over 200% each year. As a result of our brand curation and sustainability services, we consistently achieved an annual newsletter open rate of 66%.

Services Provided

  • Business Model Clarity and Service Definition
  • Strategic Positioning and Market Alignment
  • Logo Design and Brand Development
  • Website Design, Development, and Copywriting
  • Branded Client Proposals and Supplemental Material
  • On-going Website Support and Administration Training
  • Social Media Channel Branding and Content Strategy
  • Newsletter Design, Development, and Original Content Creation
  • Content Publication, Scheduling, and Brand Curation
  • Monthly Creative Strategy and Consultation
  • User Behavior Data Collection Across Digital Ecosystem
  • Web Hosting and Digital Ecosystem Sustainability

Other Inspiring Transformations

Other Inspiring
Transformations

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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