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The Seed

Reshaping
Recruitment
with Recruit Action

The Seed

Recruit Action delivers high-quality recruitment services with a personalized touch to job seekers and businesses in North America.

Reshaping
recruitment
with Recruit Action

The Seed

Recruit Action delivers high-quality recruitment services with a personalized touch to job seekers and businesses in North America.
Founded a year after the global financial crisis, Recruit Action was established with a human-led approach to headhunting, aiming to create new professional opportunities and promote work-life balance for employees and candidates. Over the past decade, Recruit Action has evolved into an influential business that has expanded into the US market and partnered with leading organizations across North America, connecting remarkable talent to fulfilling professional roles.

The Synthesis

Recruit Action engaged Tansley to deepen the impact of their marketing and design, realizing through our initial conversations that marketing and design are crucial channels for sharing identity, purpose, and key values.

Recruit Action partnered with Tansley in 2021, initially collaborating with Mathieu Guérin on web design before he officially joined the Tansley team. Meeting Tansley’s other two founders, David and Erahm, Recruit Action recognized the trio’s creativity and professionalism as assets for their company. Recruit Action wanted Tansley to help curate and tell their story, so we honed in on Recruit Action’s core message and strategized how best to share it with others.  What started as a casual conversation about Recruit Action’s humble beginnings evolved into a clear intention to position itself as a genuine, vulnerable, and 100% human-focused company. Together, we crafted Recruit Action’s new branding and tailored their marketing and newsletters to reflect the team’s ethos, character, and direction.

The Growth

Tansley worked closely with Recruit Action to enhance their brand story through strategic digital initiatives, including a new logo, website, newsletter, data collection, and social media campaigns.
By leveraging authentic storytelling, Tansley helped cement this approach as a key part of Recruit Action’s professional identity, deepening connections and elevating the company to new professional heights.
Tansley’s emphasis on genuine relationships and insights encouraged the company to lead with its values, fostering strong community ties, improving workplace culture, and boosting team resilience.
The strategy not only solidified Recruit Action’s identity but also strengthened relationships across all levels of the organization. The newsletter, reflecting diverse stakeholder perspectives, was instrumental in communicating Recruit Action’s core values.
The focus on high-quality, original content attracted top-tier talent to Recruit Action’s team, facilitating their growth and expansion.

“I love how sharing our stories has made people want to connect with us and learn more. We believe more companies should explore this process with Tansley because it would help companies understand the value of making their approach to business more human.”

Domenic Calcara

Tansley’s human-centric messaging enabled Recruit Action to enhance connections with partners and candidates, aiding their expansion into the U.S. market, launching tailored services for emerging businesses, and securing a significant accreditation from CGLCC, Canada’s 2SLGBTQI+ Chamber of Commerce

By authentically and strategically sharing their story, Tansley highlighted Recruit Action’s inherent DNA of compassion and commitment, laying the groundwork for sustained organizational growth and professional success.

The Fruits

Our collaboration with Recrute Action increased the number of website visitors and conversions by over 200% over the past two years. Our sustainability services increased LinkedIn platform followers by over 25% over the past two years.

Services Provided

  • Logo Design and Brand Development
  • Website Design and Development
  • Website Copywriting and Content Creation
  • On-going Website Support Services and Administration Training
  • Social Media Platform Channel Branding
  • Newsletter Design and Development
  • Original Content Creation w/Interviews and Surveys
  • Content Publication and Scheduling
  • Brand Curation and Optimization
  • Branded Supplemental Material
  • Monthly User Behavior Data Collection on all Digital Ecosystem Channels
  • Web Hosting and Digital Ecosystem Sustainability
  • Monthly Creative Strategy and Creative Consultation

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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