ECOMETRICS

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The Seed

Humanising
Recruitment
with Défis RH

La semence

Le 1515 Lincoln Gallery, est une galerie d’art installée dans une demeure historique datant des années 1920 située sur le Lincoln Boulevard à Oklahoma City, on y présente essentiellement de l’art contemporain et de l’art ancien.

Humanizing
Recruitment
with Défis RH

The Root

Défis RH redefines recruitment by placing humans at the heart of its services, offering more than just a simple placement agency. Défis RH is a true partner for all human resources challenges.
Founded with the vision of transforming the recruitment industry, Défis RH distinguished itself through its personalized approach and proximity to its clients and candidates. In 2020, after years of organic growth, the company recognized the need to modernize its image to reflect its human values and unique expertise better. Facing a constantly evolving market and challenging economic conditions, Défis RH sought to stand out not as a simple placement agency, but as a company to rely on for all human resources challenges.

The synthesis

As Défis RH navigated a complex economic context, the company sought a partner capable of visually translating its human DNA and creating a digital presence that truly reflects its identity.
It was through a networking friend that Jessie Fortin, the founder of Défis RH, met the Tansley team three years ago. There was a natural connection from the very first meeting. Défis RH wanted to explore a complete company rebranding because the current website didn’t reflect their human approach, their communications lacked visual coherence, and above all, the company was not clearly communicating their brand story. Beyond a simple visual overhaul, Tansley proposed a comprehensive transformation of Défis RH’s digital ecosystem, accompanied by a clear sustainability plan, to create a strong brand that combines professionalism and human proximity.

The Growth

Tansley orchestrated a complete transformation of Défis RH’s brand image, creating a coherent digital ecosystem that showcases the company’s human aspect while projecting a professional and established image.
The new website became the centerpiece of this transformation, with authentic photos of the team in their work environment and intuitive navigation that guides visitors. The creation of a downloadable brochure became a powerful sales tool that the team uses during client meetings. The online store and complete standardization of the brand image allowed Défis RH to appear “bigger than they are,” giving an impression of solidity and professionalism. The 360° approach implemented by Tansley ensures perfect coherence between the website, regular newsletters, social media posts, and all touchpoints with clients and candidates.
Tansley and Défis RH established a collaboration based on a relationship of mutual trust, where Tansley’s thoroughness complemented Jessie’s entrepreneurial vision to create something unique.
Tansley brought structure and rigor that allowed Défis RH to professionalize its communications while preserving its authenticity. Tansley’s team offered different perspectives that enriched the project. The constructive discussions allowed for constant refinement of the approach and the responsiveness, even during vacations, fostered a genuine sense of partnership. This collaborative methodology created a format where Défis RH can count on Tansley as a true external marketing department.
The transformation orchestrated by Tansley allowed Défis RH to clarify its unique positioning and create a strong brand that naturally attracts the right clients and candidates.

« What touches me is that we managed to bring out the human side through the website. We really show who we are. Now people tell us: ‘Wow, your website is beautiful, it’s easy, we know where we’re going, we understand your services. » 

Jessie Fortin

The partnership between Tansley and Défis RH created more than just a beautiful image: a true growth platform that enables the company to navigate confidently in a constantly evolving market.
After three years of successful collaboration, Défis RH finds itself at a new turning point. With a solid and coherent brand image, the company is now exploring new avenues, including video content creation, conferences, and an increased presence on emerging social networks. The foundation established by Tansley enables Défis RH to continue innovating while remaining true to its human values. This collaboration demonstrates that it’s possible to project a professional and established image while maintaining the authenticity and proximity that are the company’s strengths.

The Fruits

Our collaboration with Défis RH created a strong and coherent brand that naturally attracts the targeted profiles. The website became a powerful conversion tool, the downloadable brochure an essential sales support, and the entire digital ecosystem projects an image that allows Défis RH to “appear bigger than they are” while remaining authentically human. Despite challenging economic conditions, the company consistently receives positive feedback on its professional image and distinctive approach to recruitment.

Services Provided

  • Market Research and Customer Surveying
  • Logo Design and Brand Development
  • Website Design and Development
  • Website Copywriting and Content Creation
  • E-commerce Platform Creation
  • On-going Website Support Services and Administration Training
  • Social Media Platform Channel Branding
  • Newsletter Design and Development
  • Original Content Creation w/Interviews and Surveys
  • Content Publication and Scheduling
  • New Product Design, Development, and Launch
  • Brand Curation and Optimization
  • Branded Supplemental Material
  • Monthly User Behavior Data Collection on all Digital Ecosystem Channels
  • Web Hosting and Digital Ecosystem Sustainability
  • Monthly Creative Strategy and Creative Consultation

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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