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The Seed

Authentic
mediation
with EVOCrh

The Seed

EVOCrh offers mediation, conflict resolution, and executive coaching services to develop and maintain a harmonious work environment.

Authentic
mediation
with EVOCrh

The Seed

EVOCrh offers mediation, conflict resolution, and executive coaching services to develop and maintain a harmonious work environment.
After over twenty-two years in management positions, founder Caroline Rioux paused to reflect on what mattered most and realized her gift for unraveling internal conflicts radically improved corporate culture. In 2021, Caroline, an accredited mediator and business coach, launched EVOCrh to reconcile workplace struggles and teach executives how to cultivate cohesive, collaborative, and productive environments. EVOCrh delivers intervention services and provides prevention training to companies across Canada, fostering growth and resolving diverse matters so employees and businesses can thrive.

The Synthesis

While Caroline explored other providers who could cover the practicalities, she desired a professional partnership that went further, one that would provide honest feedback, challenge her vision, and help her curate an authentic brand.
Caroline was recommended to Tansley by a professional contact just as she launched EVOCrh as a business and sought a website provider. She connected with Tansley because our team resonated with her story and demonstrated strong human expertise. With EVOCrh, Caroline began with a broad concept of corporate mediation that she aimed to define. Tansley’s support helped Caroline refine her expertise and set precise goals for her brand and digital presence. She valued Tansley’s holistic approach to marketing, going beyond a website to creating a comprehensive digital ecosystem that supported her business’s growth. Together, we built EVOCrh’s brand identity conceptually and aesthetically from the ground up and then communicated her story across her digital ecosystem.

The Growth

Tansley spearheaded the definition of EVOCrh’s branding, refining Caroline’s vision into strategic design and communications to enhance corporate culture.
From a revamped website to dynamic social channels and tailored tools, Tansley crafted a professional brand identity for EVOCrh that showcased Caroline’s conflict resolution and executive coaching expertise, cementing her as a market leader. Throughout EVOCrh’s inaugural year, Tansley produced original content that composed newsletters for EVOCrh that played an instrumental role in cultivating trust with Caroline’s clients. Personal narratives, including Caroline’s health journey, fostered relational trust and bolstered EVOCrh’s professional reputation. Through authentic storytelling, Caroline strengthened business relationships and attracted new clients eager to engage with her services.
Trust is the cornerstone of mediation and conflict resolution, and Caroline credits Tansley’s unwavering support for designing innovative content strategies that solidified this trust.
Tansley designed branded client proposal documents highlighting Caroline’s authoritative market position. The unified visual identity across all EVOCrh platforms and proposals bolstered client confidence and significantly enhanced the clarity and impact of Caroline’s communications. Streamlined design tools and consistent brand curation have empowered Caroline to focus wholeheartedly on business growth and client satisfaction. Tansley’s adaptive approach and accessibility have been instrumental in EVOCrh’s exponential growth, seamlessly aligning and adapting with Caroline’s evolving business needs.

Tansley and EVOCrh’s mighty collaboration led the company to double its profit in the past year, a testament Caroline attributes to Tansley’s transformative impact in elevating her business and expanding its impact.

“Without Tansley’s help, I would not be where I am right now, they made a total difference. The tools and content they created for me were a major win these past years, and I trust 100% that they will continue to guide me in the right direction. Tansley are my only partners for marketing and visibility, and I feel secure putting all my eggs in one basket with them.”

Caroline Rioux

Tansley’s blend of strategic insight, empathetic touch, and cohesive branding has elevated Caroline’s work and propelled EVOCrh to new heights.
As Caroline looks to the future and diversifies EVOCrh’s services, she trusts Tansley to continue steering her toward innovation and maintaining EVOCrh’s leadership in professional conflict resolution.

The Fruits

Our collaboration with EVOCrh doubled the total number of website visitors each year and increased the SEO reach by over 200% yearly. Our sustainability services maintained a 66% newsletter open rate each year.

Services Provided

  • Logo Design and Brand Development
  • Website Design and Development
  • Website Copywriting and Content Creation
  • On-going Website Support Services and Administration Training
  • Social Media Platform Channel Branding
  • Newsletter Design and Development
  • Original Content Creation w/Interviews and Surveys
  • Content Publication and Scheduling
  • Brand Curation and Optimization
  • Branded Supplemental Material
  • Monthly User Behavior Data Collection on all Digital Ecosystem Channels
  • Web Hosting and Digital Ecosystem Sustainability
  • Monthly Creative Strategy and Creative Consultation

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.
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