The value of app integration.

Choosing the right tool is never easy. Whether it’s a cell phone, a toaster, or a circular saw, a simple decision to purchase the right tool can quickly evolve into a complicated evaluation full of options, opinions, and variables. Unfortunately, businesses face the same stressful and time-consuming process when they select practical applications for their business.

Choosing the right tool is never easy. Whether it’s a cell phone, a toaster, or a circular saw, a simple decision to purchase the right tool can quickly evolve into a complicated evaluation full of options, opinions, and variables. Unfortunately, businesses face the same stressful and time-consuming process when they select practical applications for their business.

The online economy has evolved drastically in the last ten years. Bespoke project management or accounting solutions that cost several thousand dollars a decade ago are now available for a few hundred dollars. So chances are, there is an affordable online software that can dramatically increase your productivity and improve your customer relationships.

The Digital Ecosystems we develop at Tansley include applications designed to improve performance.  Since we focus on doing more with less, we don’t always have to create custom-made solutions.  Instead, we provide significant savings to our clients by using plug-and-play applications.

There are more than 15,000 online software programs. The applications can help your business maximize efficiency and productivity in countless areas, including sales, customer service, retention, and loyalty. Every business is distinct. However, every business can improve its processes using suitable applications.  Here are a few business areas and appropriate online applications that can save time and improve productivity.

Popular apps for businesses

Finances

Finance applications such as Quickbook and Momenteo are proven accounting tools that save businesses critical time and money.  Each app offers a straightforward online platform that simplifies how companies track expenses, create budgets, send invoices, and produce reports.

Customer Interaction

Over 12 million people around the world utilize newsletters.  The marketing content medium strengthens connections to existing customers and creates new links with new customers. Applications like MailChimp or Active Campaign enable users to create a contact list, schedule campaigns, send massive digital submissions, and track user interactions. Mailing list management applications are easy to use and offer simple website integration to collect subscriptions actively.

Customer Expectations

SurveyMonkey and Google Form are survey applications that allow businesses to create questionnaires to collect data from their customers. Once a company completes a questionnaire, they simply share a link (produced by the app) that users can click to access. Then, the application tabulates the data on an online platform where companies can access the information and export reports.

Potential Customer Tracking

Applications like Pipedrive, Zoho CRM, and Hubspot CRM increase productivity and sales efficiency using a straightforward online platform that manages customer contact information and interactions.

Project Management

Apps like Asana and Monday are flexible project management platforms that quickly adapt to your business.  The applications allow teams to create and manage tasks, share documents, and communicate efficiently to save valuable time throughout the life of a project.  

Social Network Management

Hootsuite, Buffer, and Agorapulse are robust Social Network applications that allow you to efficiently manage your social media sites and understand your customers’ engagement.

Please contact Tansley to learn more about what applications help improve your Digital Ecosystem’s efficiency and functionality.

Like what you see? Share with a friend.

As Chief Creative Director at Tansley, David uses his expertise in storytelling and design to build lasting brands and empower entrepreneurs.

FREE knowledge delivery

We invite you to subscribe to our newsletter and join our growing community. Be the first to learn about current marketing trends, insightful articles, and opportunities to grow your business.

Expand your knowledge with these tailor-made article.

Brand Curation

Stories

Team

Free Knowledge

Careers

Contact

© 2025 Tansley. All Rights Reserved

David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.