Resolve to create happiness, and success will follow.

New Year’s resolutions have been a social staple for over 4,000 years. It’s believed the tradition began with Babylonians making promises to their Gods in exchange for their good graces. Even though the custom evolved over the years, it always kept a core commitment to maintaining or changing behaviors or values.

New Year’s resolutions have been a social staple for over 4,000 years. It’s believed the tradition began with Babylonians making promises to their Gods in exchange for their good graces.  Even though the custom evolved over the years, it always kept a core commitment to maintaining or changing behaviors or values. 

Modern-day New Year’s resolutions are predominantly personal improvement goals.  Although the proclamations are well-intentioned, U.S. News and World Report have noted that eighty percent of January promises will fail.  The undesirable emotional fragments from shattered resolutions have devasting effects on our confidence, contentment, and dedication towards future goals.  I believe our fear of failure should not discourage practical steps towards progress;  it should inform our success strategy.

Progress is essential for human growth.  Research has proven that human beings are happier when they achieve. You can see this when children receive their first “A” on a test, or a team completes a significant project.  The achievement triggers dopamine in our brains to make us feel good and often drive us towards more attainment.  However, focusing mainly on succeeding can prevent us from realizing the key to continued accomplishment: a healthy ecosystem.

The atmosphere that we live and work in is critical to our health and well-being.  Human beings have the power to influence each other in remarkable ways.   The impact, often subtle, shapes how we perceive ourselves, our performance, and the places we learn, live and work. A harsh environment that lacks compassion, connection, and joy can be detrimental to our ability to work effectively with others or accomplish our goals. 

Before focusing on our ambitions, we must first create a climate that fosters wellness.  Shawn Anchor, the Happiness Advantage author, said it best, “happiness is the precursor to success.” We need to focus on what makes us and the people we work with feel good before focusing on our objectives.  While a higher salary may provide a momentary dopamine boost, the positive feeling will not be sustainable in toxic conditions.  Small behavior modifications that focus on empathy, relationships and joy will be more effective over time. One example is to begin team meetings with a question about how each person feels or what they do over the weekend that they enjoyed.  The individual-focused diversion from the usual tasks encourages rapport and kinship that helps reshape the workplace.  Over time, small changes like a simple human-focused question before a meeting will inspire you and your team to feel connected, happier, and motivated to achieve.  Moreover, joyful workers will live a much less stressful and healthier life.

2020 has been a precarious year overflowing with stress, anxiety, and uncertainty.  If there ever was a time when your friends, family, and co-workers needed a healthy setting to persevere and move forward, it is now!  So if you are going to commit to jotting down 2021 New Year’s resolutions, I challenge you to begin with a strategy to create an ecosystem that is more connected, empathetic, and happy so everyone is inspired to move forward together.

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Erahm Christopher is a filmmaker, social strategist, and all-around entrepreneur. An author and TEDx speaker, his projects have reached over 8 million people. In 2020, Erahm co-founded Tansley, aiming to revolutionize business engagement through storytelling. He continues to combine powerful storytelling with strategy to create meaningful brand narratives.

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David Gascon

Chief Creative Director and Partner
David Gascon’s career blends creativity and leadership in film and advertising, underscored by his deep passion for visual storytelling. After six years of academic training in filmmaking, David has spent over two decades as a director, producer, and cinematographer, significantly influencing both fields. He also contributed to film education, teaching for seven years and directing a film school in Montreal. Transitioning his focus to design, David co-founded his agency in 2019 and rebranded as Tansley in 2021 with partners Mathieu Guérin and Erahm Christopher. As the creative director of Tansley, he is committed to empowering entrepreneurs by shaping enduring brands and fostering a collaborative environment for diverse talents to thrive. At Tansley, David embraces the opportunity to create value in a noisy world, empower entrepreneurs, and build a legacy that aligns with his personal and professional aspirations. This role allows him to integrate his passion for filmmaking and teaching with his leadership in marketing, making Tansley not just a company but an extension of his values. David is an avid traveler and photographer, capturing breathtaking scenes from Iceland to Indonesia. He enjoys camping and star gazing, which allow him to connect with nature and escape the bustle of city life. While he is happy to have achieved many career milestones, David’s greatest source of pride is his son, Hadrien, who constantly inspires him to appreciate the value of life each day.

Erahm Christopher

Creative Strategist and Co-Founder
Erahm Christopher is an accomplished filmmaker, social strategist, entrepreneur, and speaker renowned for his ability to forge authentic connections through impactful storytelling. His career began when he created the influential Teen Truth series, which led him to address crucial issues within challenging educational settings across North America. Over time, Erahm expanded his scope, founding an educational content company, directing the feature film Listen, and spearheading mental health initiatives in communities across North America. His films and live experiences have connected with audiences of over 8 million people. Erahm is also an acclaimed author of several books, a TEDx speaker, and a contributor to the Washington Post. His combination of storytelling finesse and strategic planning enables him to work seamlessly with governments, nonprofits, and businesses worldwide. In 2020, Erahm helped launch Tansley with a clear goal: to revolutionize how entrepreneurial businesses engage with their audiences through storytelling. Looking ahead, Erahm is eager to merge his varied professional experiences to enhance Tansley’s ability to craft meaningful brand narratives that speak to customers and drive tangible business growth. When he’s not strategizing at Tansley, Erahm loves to be outdoors—whether skiing in winter or kiteboarding in summer—and values the balance these activities bring to his busy life. He treasures time spent with his family, embracing the philosophy that life’s best lived with a blend of meaningful work, connections, and activity.

Mathieu Guérin

SEO | SEM Strategy Director and Co-Founder
Mathieu Guérin has sharpened his expertise in digital marketing and web visibility over fifteen years, backed by a solid foundation in administrative technology and e-commerce from UQAM. As Tansley’s CTO, Mathieu drives strategies that do more than function—they succeed, delivering quantifiable wins for our clients. He’s more than just the tech-savvy brain behind Tansley; he’s a visionary who has founded and steered two successful companies, mastering the complex world of digital strategies that elevate brands to industry leadership. At Tansley, Mathieu finds a perfect match for his dynamic, results-driven approach, ensuring that strategies are flawlessly executed to ensure clients exceed their objectives. Mathieu particularly values concrete metrics and genuine client relationships that define our work at Tansley. Away from the digital landscape, Mathieu seeks the tranquility and thrill of the ski slopes, where he recharges among mountain vistas and cherishes quality time with his family. His life revolves around three core values: family and friends, respect for others, and honesty. The commitment and care Mathieu brings to his personal life are also integral to his professional. Mathieu continually seeks new opportunities to enhance his skills and strives to integrate his passion for technology with robust business strategies at Tansley.