Helping Printsys’s potential customers to get a better understanding of the web to print concept.

Erahm Christopher

Stratège Créatif & Associé

July 29, 2021

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The challenge

In late 2017, Miller Heiman Group approached Tansley with a big ask: Partner to help transform the 40-year-old sales training company into a sales technology company and support the launch of its first SaaS product. During the next 12 months, Miller Heiman Group worked closely with Walker Sands to develop an integrated marketing program, rebrand the company, rebuild the marketing technology stack, bring the new software platform to market and launch a new global website in six languages.

The aggressive overhaul successfully repositioned Miller Heiman Group from a legacy sales training company to a leading sales technology company that is once again defining modern sales.

The strategy

The aggressive overhaul successfully repositioned Miller Heiman Group from a legacy sales training company to a leading sales technology company that is once again defining modern sales.

With a new E-commerce platform Miller Heiman Group could reach more than 1000 new customers each months.

"Tansley stood out as a company who really wanted to understand our problem and fulfill our need"

Suzanne Mitchell

Director at Prisme Technologies

The design

The aggressive overhaul successfully repositioned Miller Heiman Group from a legacy sales training company to a leading sales technology company that is once again defining modern sales.

With a new E-commerce platform Miller Heiman Group could reach more than 1000 new customers each months.

The technology

The aggressive overhaul successfully repositioned Miller Heiman Group from a legacy sales training company to a leading sales technology company that is once again defining modern sales.