Apple’s latest IOS 14 software update is significantly increasing user safety. Now, someone browsing Facebook must “authorize” the global network to receive advertisements from specific brands using “cookies” or “pixels”. The change is significant for companies that publish ads on Facebook. Apple users will likely reduce their targeted advertising consumption unless they are comfortable having pixel trackers installed on their device.
Apple will now require that all App Store apps display a discouraging message to users using devices running iOS 14, per its App Tracking Transparency framework. Apple’s new policy will prohibit collecting and sharing specific data unless users choose to enable the tracking on their devices. The policy change means that your value proposition must be flawless, or else your users will not enter your digital ecosystem. Users will scrutinize their relationship with brands and only allow ads from companies that provide genuine value.
Apple’s latest iOS 14 update empowers users to decide whether your business will be able to use their device to advertise. Your business must determine whether it is ready for this significant change. Do you feel your value offering is enough to motivate customers to include you in their “advertising circle”? Contact us today to discover how we can help your business keep your customers connected to your digital ecosystem.
